Interview by smoky man and Valentina Serra. Completed in June 2009.
One of your latest works is a series of images titled Poster Girl, which is a very catchy mix of artwork and photography. Also, as it’s usual in your imaginary, there are several explicit erotic references combined with a strong ironical element. How important is, in your production, the right balance between eroticism and irony?
I think it is vital to have a mix of humour and irony with eroticism. I think that for a very long time erotic art and photography has an easy job to do. Sexual imagery is inherently 'interesting' to humans, whether we like it of loath it, it often produces a reaction which is what you aim to achieve in producing artwork. Erotic art can be titillating or shocking all by itself, it hasn't had to think, just to reveal some skin. BUT now I think we are seeing so much more sexual imagery, it's becoming more and more mainstream. Pornography is all over the internet, music videos are getting more and more sexual and advertising is using sex too, especially in fashion. I think it's not enough anymore to produce artwork with revealing imagery of girls. How is that different to all the sexual imagery around us now?
In my more erotic work, I try a little to comment on the sexual imagery in pornography and erotica. I like to play with and question the clichés that we are presented with.
Like why are nuns so often twisted into a sexual role? Why is pink 'sexy'? why is Latex rubber 'fetish'?
But also I think that using humour and irony is very important for the viewer and the way the work is perceived; it stops the work being purely a sexual image to be turned on by (like Porn), and pushes it into an area where it makes a comment and has intellectual content.
What do you think about the “massification” of eroticism and the gratuitous display of the female body in fields very distant from Arts?
I have mentioned these issues in the above answer, but I guess I have a mix of feelings about it.
On one side I am all for everybody hanging up their guilty feelings around sexual imagery. People do find sexual imagery a turn on, so I like that we are starting to accept that.
However I think the 'massification' as you put it, is quite shallow and cynical. The bottom line is it makes money, I think more so that exploiting women involved in it on whatever level, it exploits us all in a consumerist way.
It uses our human desire to make money, whether in a music video, a perfume advert or a porn movie. But you can say that of our 'western' consumerist society anyway, the whole of the modern worlds economy is basically built on desire, is it not? most of us want to own nicer things, have a nicer house, eat tastier food, make love to the person you think is most attractive - its all about wanting (desire) and a huge percentage of media is now devoted to exploiting out wants to make money. Sexual imagery is just the most obvious and gratuitous manifestation of this.
The “line” has a key role in your art. It’s clear that you absorbed the lesson of Masters such as Aubrey Beardsley and Erté. At the same time, there are Sixties recalls in your subjects and in their sensuality such as Barbarella creator’s Jean Claude Forest or 007 Bond’s girls… The colour seems to show affinities to the Eighties. What’s about your studies and formative years? How did you develop such a variety of references?
That’s a hard question to answer. I think the simple way is to say that I love images. Whatever area, fine art, Photography decorative art, fantasy art, ancient art.
I am fascinated by the capturing of energy and ideas in an image.
So I look at a lot of things, I have a lot of books of all sorts of stuff. I think it's vitally important to have a broad and deep sphere of influences. It worries me that I see both students and illustrators looking in a very singular direction at contemporary illustration. As it has grown over the past decade there are more and more books and websites to reference and people make the mistake of thinking that because one persons style is popular that they ought to emulate it in order to be successful and get work.
I think this is a lack of proper education and a lack of imagination. I say to all my students and to all aspiring illustrators out there: "stop looking at contemporary illustration, go out and buy books from second hand stores, look at images that are hundreds of years old, images that are 20 years old, images that were made by people in another part of the world, maybe for a spiritual reason, soak it all up and be inspired, and make work that you care about that says what you have to say, not what you think will make you money".
Modern Art has showed that what is Kitsch or Camp is not necessary ugly or “bad taste”. Which is your link with the concept of Kitsch?
Kitsch... It can be used well, or it can be purely indulgent. I think used well, to make a comment it is valid. I think it does enter into my work on some levels, but only if it had a good reason to be there. I think certain pieces of my work like 'Bad Bambi' use it and comment on it at the same time.
I think Kitsch is very close to nostalgia which I use sometimes to a small degree, like in the 'Pornogothic' series using gothic horror books movie themes to comment on sexual clichés.
Nowadays it’s not uncommon to see artists from comics or illustration working for fashion companies. You collaborated with Gucci but also for Adidas and Nike. And, sure you designed a cool sold-out bikini collection, JG4B. What can you tell us about these works?
Well not much really! The work for Gucci didn't ever actually go to press. They asked me to design a set of playing cards for them. But what I did was too edgy/modern for them, I toned things down but in the end they were just too conservative a brand to go with it and they backed out of the project!
Nike and Addidas was very much advertising, not really collaboration on fashion wear.
And JG4B lots of people love it, we make very individual bikinis. All the print is designed by me, and most is placement printed on the bikini - not a repeat pattern. They are fun, cool, different to most of the boring swimwear out there. But getting a fashion brand of the ground is very hard, we are hoping to have a new collection out next year, but things are very much in the balance right now.
Can you talk about your processes? What kind of material do you use? What’s about the starting point of an idea?
The starting point is almost always writing. I make lists. I don't really sketch much. I look at books with an idea in mind and sometimes that makes my idea change or re-form.
Then I sometimes make photo-collages on the computer from lots and lots of reference images I have collected. Then I print these out and re-draw them then scan them back in and trace them with at path. I draw some stuff in Illustrator, some in photoshop, some by hand some on the mac.
I take photographs of textures sometimes and use them in the. Obviously for the poster girl series I had large prints and one acrylic cutout made and shot them in a studio with a model. So my process is very eclectic. But always uses the computer as the central point of a number of ways of working.
You are a Brit and considering how old you are, I am curious to know if you were in any way influenced by the growing new wave of British comics like 2000 AD, Judge Dredd, Tank Girl…?
Yes I think I was, I loved 2000 ad. I think Simon Bisley's ACB warriors and Slaine was the best.
What’s about your ultimate dream project?
A show in New York? I'd love to use my creativity in other ways - collaborate on a film maybe?
I went to Paris recently and went to the Crazy Horse cabaret show there. It would be cool to work on branding for them or even a new act in the show - I liked how inventive it was - not just stripping!
Really I think I want to be selling my prints and starting to make original pieces and move in a more gallery oriented direction. If I can be lucky enough to keep producing work that people like and want to own I'll be every happy... thats the long term aim!
I think it is vital to have a mix of humour and irony with eroticism. I think that for a very long time erotic art and photography has an easy job to do. Sexual imagery is inherently 'interesting' to humans, whether we like it of loath it, it often produces a reaction which is what you aim to achieve in producing artwork. Erotic art can be titillating or shocking all by itself, it hasn't had to think, just to reveal some skin. BUT now I think we are seeing so much more sexual imagery, it's becoming more and more mainstream. Pornography is all over the internet, music videos are getting more and more sexual and advertising is using sex too, especially in fashion. I think it's not enough anymore to produce artwork with revealing imagery of girls. How is that different to all the sexual imagery around us now?
In my more erotic work, I try a little to comment on the sexual imagery in pornography and erotica. I like to play with and question the clichés that we are presented with.
Like why are nuns so often twisted into a sexual role? Why is pink 'sexy'? why is Latex rubber 'fetish'?
But also I think that using humour and irony is very important for the viewer and the way the work is perceived; it stops the work being purely a sexual image to be turned on by (like Porn), and pushes it into an area where it makes a comment and has intellectual content.
What do you think about the “massification” of eroticism and the gratuitous display of the female body in fields very distant from Arts?
I have mentioned these issues in the above answer, but I guess I have a mix of feelings about it.
On one side I am all for everybody hanging up their guilty feelings around sexual imagery. People do find sexual imagery a turn on, so I like that we are starting to accept that.
However I think the 'massification' as you put it, is quite shallow and cynical. The bottom line is it makes money, I think more so that exploiting women involved in it on whatever level, it exploits us all in a consumerist way.
It uses our human desire to make money, whether in a music video, a perfume advert or a porn movie. But you can say that of our 'western' consumerist society anyway, the whole of the modern worlds economy is basically built on desire, is it not? most of us want to own nicer things, have a nicer house, eat tastier food, make love to the person you think is most attractive - its all about wanting (desire) and a huge percentage of media is now devoted to exploiting out wants to make money. Sexual imagery is just the most obvious and gratuitous manifestation of this.
The “line” has a key role in your art. It’s clear that you absorbed the lesson of Masters such as Aubrey Beardsley and Erté. At the same time, there are Sixties recalls in your subjects and in their sensuality such as Barbarella creator’s Jean Claude Forest or 007 Bond’s girls… The colour seems to show affinities to the Eighties. What’s about your studies and formative years? How did you develop such a variety of references?
That’s a hard question to answer. I think the simple way is to say that I love images. Whatever area, fine art, Photography decorative art, fantasy art, ancient art.
I am fascinated by the capturing of energy and ideas in an image.
So I look at a lot of things, I have a lot of books of all sorts of stuff. I think it's vitally important to have a broad and deep sphere of influences. It worries me that I see both students and illustrators looking in a very singular direction at contemporary illustration. As it has grown over the past decade there are more and more books and websites to reference and people make the mistake of thinking that because one persons style is popular that they ought to emulate it in order to be successful and get work.
I think this is a lack of proper education and a lack of imagination. I say to all my students and to all aspiring illustrators out there: "stop looking at contemporary illustration, go out and buy books from second hand stores, look at images that are hundreds of years old, images that are 20 years old, images that were made by people in another part of the world, maybe for a spiritual reason, soak it all up and be inspired, and make work that you care about that says what you have to say, not what you think will make you money".
Modern Art has showed that what is Kitsch or Camp is not necessary ugly or “bad taste”. Which is your link with the concept of Kitsch?
Kitsch... It can be used well, or it can be purely indulgent. I think used well, to make a comment it is valid. I think it does enter into my work on some levels, but only if it had a good reason to be there. I think certain pieces of my work like 'Bad Bambi' use it and comment on it at the same time.
I think Kitsch is very close to nostalgia which I use sometimes to a small degree, like in the 'Pornogothic' series using gothic horror books movie themes to comment on sexual clichés.
Nowadays it’s not uncommon to see artists from comics or illustration working for fashion companies. You collaborated with Gucci but also for Adidas and Nike. And, sure you designed a cool sold-out bikini collection, JG4B. What can you tell us about these works?
Well not much really! The work for Gucci didn't ever actually go to press. They asked me to design a set of playing cards for them. But what I did was too edgy/modern for them, I toned things down but in the end they were just too conservative a brand to go with it and they backed out of the project!
Nike and Addidas was very much advertising, not really collaboration on fashion wear.
And JG4B lots of people love it, we make very individual bikinis. All the print is designed by me, and most is placement printed on the bikini - not a repeat pattern. They are fun, cool, different to most of the boring swimwear out there. But getting a fashion brand of the ground is very hard, we are hoping to have a new collection out next year, but things are very much in the balance right now.
Can you talk about your processes? What kind of material do you use? What’s about the starting point of an idea?
The starting point is almost always writing. I make lists. I don't really sketch much. I look at books with an idea in mind and sometimes that makes my idea change or re-form.
Then I sometimes make photo-collages on the computer from lots and lots of reference images I have collected. Then I print these out and re-draw them then scan them back in and trace them with at path. I draw some stuff in Illustrator, some in photoshop, some by hand some on the mac.
I take photographs of textures sometimes and use them in the. Obviously for the poster girl series I had large prints and one acrylic cutout made and shot them in a studio with a model. So my process is very eclectic. But always uses the computer as the central point of a number of ways of working.
You are a Brit and considering how old you are, I am curious to know if you were in any way influenced by the growing new wave of British comics like 2000 AD, Judge Dredd, Tank Girl…?
Yes I think I was, I loved 2000 ad. I think Simon Bisley's ACB warriors and Slaine was the best.
What’s about your ultimate dream project?
A show in New York? I'd love to use my creativity in other ways - collaborate on a film maybe?
I went to Paris recently and went to the Crazy Horse cabaret show there. It would be cool to work on branding for them or even a new act in the show - I liked how inventive it was - not just stripping!
Really I think I want to be selling my prints and starting to make original pieces and move in a more gallery oriented direction. If I can be lucky enough to keep producing work that people like and want to own I'll be every happy... thats the long term aim!
